Celebrate World Breastfeeding Week 2026
Join mothers everywhere in honoring the beautiful, challenging, and deeply meaningful journey of breastfeeding. This week, we celebrate you.
Create Your Commemorative Keepsake
Mothers coming together to celebrate and normalize breastfeeding
What is World Breastfeeding Week?
World Breastfeeding Week (WBW) is celebrated every year from August 1st to 7th in over 120 countries around the world. Established in 1992 by the World Alliance for Breastfeeding Action (WABA), it's become the largest global campaign for breastfeeding awareness.
The week aims to raise awareness about the importance of breastfeeding, normalize nursing in public and private spaces, and create stronger support systems for breastfeeding mothers everywhere.
2026 Theme
Theme to be announced by WABA
Check back for the official 2026 theme announcement from the World Alliance for Breastfeeding Action.
August is also National Breastfeeding Month in the United States, making it a full month of celebration, education, and support for nursing families.
Ways to Celebrate This Week
Whether you're currently nursing, have nursed in the past, or want to support someone who is — here's how you can join the celebration.
Create a Tree of Life Keepsake
Transform your nursing photo into a beautiful piece of art. It's free, takes 60 seconds, and makes the perfect commemorative keepsake for this special week.
Share Your Journey
Post your nursing photos and stories on social media. Use hashtags like #WorldBreastfeedingWeek, #WBW2026, #NormalizeBreastfeeding, and #Brelfie.
Attend a Local Event
Look for "Big Latch On" events, nursing meet-ups, or community celebrations in your area. These gatherings are powerful and supportive.
Support a Nursing Mom
Bring a meal, offer to hold the baby, or simply send an encouraging message. Small acts of support mean everything to breastfeeding mothers.
Why This Week Matters
Breastfeeding is natural, but it's not always easy. This week reminds us why support and celebration are so important.
Countries Participate
Making it one of the largest global health awareness campaigns
Years of Celebration
Supporting mothers and normalizing breastfeeding since 1992
Millions of Moms
Connected through shared experiences and mutual support
"Breastfeeding is not just about feeding — it's about connection, comfort, and the incredible bond between mother and child."
Mark This Special Week With a Keepsake
Create a beautiful Tree of Life photo to commemorate World Breastfeeding Week 2026. It's free, takes less than 60 seconds, and you'll have a stunning keepsake forever.
Galaxy
Rainbow
Flora
No app download. No account needed. No watermarks.
More Ways to Celebrate in August
August 8-14
Indigenous Milk Medicine Week
Honoring traditional breastfeeding practices and supporting Indigenous families.
August 25-31
Black Breastfeeding Week
Addressing disparities and celebrating Black mothers and their breastfeeding journeys.
All of August
National Breastfeeding Month
A month-long celebration of breastfeeding awareness in the United States.
Make This Week Memorable
Your breastfeeding journey — whether it lasted days, months, or years — is worth celebrating. Create something beautiful to remember it by.
Create Your Tree of Life PhotoFree. No download. Takes 60 seconds.
Share with #WorldBreastfeedingWeek #WBW2026 #NormalizeBreastfeeding #TreeOfLife